Rebrand Launch Video | HS Fabrication

After ending a previous partnership, Hobby Shop Fabrication needed a fresh identity to signal the change and make it clear they were moving forward independently. I led the rebrand, starting with a new logo that better reflected their focus and attitude. To introduce the update, I edited a short, gritty video that announced the rebrand across all their social platforms. It was a fast, effective way to get the message out and realign the visual direction of the brand.